Purpose And Credo
Perhaps I can use my company's 'Credo' as an example. This may give you a feel for the 'Soul Purpose' when learning about various companies and businesses and what they believe in...
We help people discover their unique path and empower them to turn their dreams into reality.
- We genuinely care about helping people. We want to build an extraordinary company that makes a positive difference in the lives of people throughout the world.
- We believe that people can improve the course of their lives by adopting and living by truth; therefore we feel a responsibility to search for, live by, and teach correct principles.
- We believe that our products improve people's quality of life. We are dedicated to bringing products to market that have science-based research, high manufacturing standards, and case studies that confirm that the products work.
- We belive in the principles of free enterprise, and that people should be paid well for their efforts.
- We belive that business relationships should benefit all the parties involved.
- We believe in being honest and in telling the truth.
- We believe in having fun and in living life to the fullest.
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